Lirot association run a special campaign each year in December and celebrate the eye health awareness month
A project in collaboration with the Israeli society of ophthalmology ,distributing a special eye health magazine in print and digital to the public.
See below a special report for each year:
In this year we open the “The Eye In Art” art exhibition.
we also had a Creative media campaign as a pro bono service of the TBWA advertising company and funded by the Health Council…
This year we carried out a survey on the frequency of eye doctor checkups,we published the “Guide to Good Vision” yearly magazine, Various public relations in different media, radio, TV, and the internet With pro-bono assistance of ABBVIE corporation,Organizing the third conference for the recruitment of patients afflicted with hereditary retinal diseases, which supports the genetic mapping research.
This year we have chosen to adjust the data concerning Eye health to 3 age groups: 60+, 25-45 and children.
Over a million people were exposed to the campaign.